By reading this e-book, you will:
- Learn how to fine-tune your ABM strategy to spike high-quality lead gen;
- Deploy a partner-channel or ecosystem based flywheel motion;
- Refactor your targeting and messaging to the ever changing problems of your ICP;
- Deanonymize your web traffic so you can run personalized targeted campaigns to key accounts;
- Create buyer-centric LinkedIn profiles that convert;
- Run your lead-gen team like a media company;
- Adjust your narrative so it breaks through in recession;
- Build a customer-centric focus to align sales and marketing;
- Make your campaigns more memorable and creative;
- Consistently add value across every customer touch point;
- Reimagine customer success by leveraging a referral flywheel.
