HYPCCCYCLbeta

October 19-29 / Online

GTM_Games_003

Witness the boldest B2B event ever held

Sellers and marketers will trade places to innovate each
other’s Revenue skills.

Sponsors
Logo-BombBomb
Logo-ChiliPiper-white
Logo-ConnectAndSell-white
Logo-Regie.ai-white
Logo-Kronologic
Logo-Outplay
Logo-Reachdesk
Logo-Slintel-white

World’s only B2B esports platform

We believe GTM is a sport, not a theory. Therefore practicing interdisciplinary
skills will give us the mastery to disrupt markets.

Mary Shea

The HYPCCCYCL GTM cross-training competency model will further blur the lines and siloes between Sales, Marketing, Product and Operations to foster better collaboration, innovation, and empathy across teams. Leveraging real-world scenarios, these unique and interactive events will challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.

Mary Shea

Global Innovation Evangelist at Outreach; Former Principal Analyst at Forrester

Mary Shea

Global Innovation Evangelist at Outreach

Mary Shea

Global Innovation Evangelist at Outreach

radio_button_checkedlive
Aaron Ross

Co-CEO, Predictable Revenue

Aaron Ross

Co-CEO, Predictable Revenue

Game #3

RevOps vs Outbound

14 days 15 hours 24 seconds left

Frequently Asked Questions

No, to attend the event – click “get on the list.” If you are approved, you will be notified.

No, the events are LIVE, exclusive, and one-time only.

Due to high demand, we hand-pick our community members. Our aim is to build the highest quality GTM ecosystem. We engage with the most serious operators. Please be patient because it can take up to a week to get your application reviewed. Watch your email to be notified of your status.

Once you’re on the LIST, you will be returned to the Account page of the site where you can RSVP to any games you choose to attend. You’ll then receive a calendar invite with further directions.

Cross-train your Go-to-Market skills

What’s the best way to make a seller shut up? Make them build a marketing plan.
What’s the best way to make a Marketer humble? Make them do sales calls. In this
revolutionary Battle Royale oil and water will mix and float together — no peace on
Earth, scars, stories and yet — better GTM leaders who “get it”. You be the judge!

Get on the list

Part 1

Sellers become Marketers

Part 2

Marketers become Sellers

Part 3

The Endgame
The Contestants

We turn two-dimensional GTM leaders into three-dimensional powerhouses. You are here to learn by doing.

Head of Sales, Americas, Procurement Leaders

CEO,
CloudTask

Global Director, Business Development, GosuRabbit Ltd

VP of Revenue Growth
at OnePgr

Founder & Sales Dev Consultant, Williams Sales and Business Development Inc.

Mid-Market Account Executive at Gong

Agenda

Day_01 — October 19th — Story selling
Our brains are hard wired to viscerally respond to stories since the days when we lived in caves. The problem is we bombard our prospects with facts and figures. Learn the art of effective storytelling and you won’t have skinny kids.

Day_02 — October 20th —No pitch contest (Edutainment)
If you ask a sales person to screw in a lightbulb they will first spend one full hour pitching you. Learn how to stage a compelling value narrative around a theme or a trend that inspires clients to buy.

Day_03 — October 21st — Personal branding
When you treat your LinkedIn profile like a CV with phrases like “quota crusher” you scare prospects away. Personal branding is so easy it’s hard. We’ll help you get out of your own way and think of yourself like Nike.

Day_04 — October 22nd — RevOps HIIT
The myth of RevOps is that it plays well for folks who like calculus. Salespeople pride themselves on being non-technical which is highly ironic when you sell technology.
We can’t fix your bad attitude but we can certainly fix your stack.

The Coaches

Those who teach cannot do. HYPCCCYCL features doers who teach.
In our world unicorns are real.

Director, ABM and Demand Generation at Kronologic

CMO at MarketingProfs

LinkedIn Whisperer and CEO at Social Sales Link

Global Innovation Evangelist at Outreach

Growth Partner at Emergence Capital

The Contestants

We turn two-dimensional GTM leaders into three-dimensional powerhouses. You are here to learn by doing.

Senior Account-Based Marketing Manager, Elsevier

B2B Marketing Advisor at The Customer Journey Maestro

Founder, RevenueTrek

VP Marketing and Brand Strategy, Mentoring Minds

Director, Partnerships, Community, Social Media, Chili Piper

CMO, SurePoint Technologies

Agenda

Day_01 — October 25th — Role call cold call
In this challenge, marketers will learn how to open cold calls, handle
objections, get past the gatekeepers, and get a meeting with anyone.

Day_02 — October 26th — Not Voss
Whether it’s the FBI, Harvard or your five-year old niece, it’s not always
easy to get what you want. Get ready to negotiate your heart out.

Day_03 — October 27th — Demo-lition
When you treat your LinkedIn profile like a CV with phrases like “quota crusher”
you scare prospects away. Personal branding is so easy it’s hard. We’ll help you get
out of your own way and think of yourself like Nike.

Day_04 — October 28th — RevOps HIIT
Marketers fundamentally are ahead of the curve with RevOps. That’s because it’s the wicked stepbrother of MarOps. But what if you carried a quota and had to hit the same number as the sales team? You’re about to get whiplash with how fast theory moves into practice.

The Coaches

Those who teach cannot do. HYPCCCYCL features doers who teach.
In our world unicorns are real.

Founder & Chief Sales Energizer at Alice Heiman LLC

SVP Global Sales
at PandaDoc

CEO at Skaled Consulting

Research Director at Forrester

Growth Partner at Emergence Capital

The Rules

Six sellers will face-off in a series of marketing skills challenges. Top coaches will take the first ten minutes of the game to teach a lesson that highlights the specific skill like personal branding. Contestants will then have 30 minutes to practice and demonstrate that skill. They will be judged against each other’s performance and the lowest performer will be eliminated each day. Then the competition flips week 2 where marketers compete coached by sales leaders. The seller who demonstrates the best natural marketing ability will go on to compete head-to-head with the marketer who has the best natural selling ability. The competition culminates in the GTM Endgame.

rules-schema

Upcoming on October 29th 2021

Your go-to-market strategy is essential to nailing product market
fit so you can penetrate a new market, get traction, and scale your idea. In this event each contestant will build a GTM strategy to the specifications of the GTM maven, applying everything they’ve learned.

GTM Maven

Growth Partner at Emergence Capital

Doug lives and breathes all things sales and go to market. As a Growth Partner at Emergence Capital, his charter is to create a platform to share go-to-market insights and strategies that will help their portfolio companies scale, grow, and ultimately become the next billion dollar SaaS company.

Prior to Emergence, Doug spent 12+ years driving sales productivity & efficiency inside of the world’s top technology companies such as Box, Salesforce, and Google. Before joining Emergence Doug held the coveted title as Chief Storyteller and VP of Sales Productivity & Enablement at Box, a provider of content collaboration software with 1,700 employees and an annual revenue run rate of $600 million. “As the Chief Storyteller, I was responsible for helping to change the way Box talked to, and about, their customers.”

The Finalists

These two top contestants that will demonstrate the highest degree of skill and natural ability cross-functionally. In The Endgame they will compete to the death.

THE SELLER
THE
SELLER
Top
Seller
VS
THE MARKETER
THE
MARKETER
Top
Marketer

Hard skills, hard won.
Real world simulations for real world results.

How do you harden steel? You create an alloy by adding other metals. We believe
that by fusing interdisciplinary skills into a series of gamified experiences, we can
accelerate the learning curve to develop hard skills.

X