These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.

A passive listening will allow you to transfer information. But if you want competency, you must gain experience. Justin and Julia have innovated an experience that leads to real learning with the potential for a faster path to competency.

I have been to a lot of virtual events over the past 3 years and seen most everything- from polls to fancy platforms, but GTM Games was different from the start. Not only did people engage virtually before the event, but stayed engaged afterward. That is the holy grail for online events!

The new empowered buyer is demanding accurate and timely information from trusted sources in their network on demand. Gone are the days when they will wait for a sales demo, travel to a legacy event, or cut through online noise and clutter for answers – they are looking for their ecosystem to offer them highly-customized virtual and hybrid events specific to their industry, segment, job role, location, and business outcomes.

While the concept of the Metaverse and its application in business may seem a distant future away, Justin and Julia provide a compelling case for why it should matter to your business now and what you can do today to prepare you and/or your company for this virtual shift! While this book is about the ‘meta,’ the strategies in this book are anything but meta!

As a coach on these games, I can tell you firsthand they are a whole new world of interactivity for B2B. I was impressed by how hard each contestant worked to apply the unique skill I taught them. This book is a primer for unlocking customer-centric events for your organization—and another step in growing like a weed.

If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin blew my mind in our last meeting, and I know he’ll blow yours.

In Reinventing Virtual Events, Justin and Julia challenge the status quo by presenting a fresh, innovative approach to designing and conducting highly effective online events. If you’re looking for cutting-edge insights that will elevate your next virtual event, this book is for you.

GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.

Along came HYPCCCYCL. While the name was confusing, the concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.

Reinventing Virtual Events” breaks the mold on how to perform captivating events. Julia & Justin solve today’s most vexing business problem: How to grab hold and keep the attention of today’s overwhelmed consumer. While most books tell you WHAT to do, Julia & Justin provide the HOW by revealing their proven step-by-step process to help win the hearts and wallet share of today’s consumers. Groundbreaking, innovative, and cleverly written.

Like going to the gym to get stronger, HYPCCCYCL is a safe space you bring your reps to so you don’t have to practice on your prospects.

Learning from others is not new. Learning from experts is not new. Even coaching is not new. But having a framework of learning simulations with immediate, real-time feedback by real experts is a game-changer.

As a sales leader, I provided sales training to every new hire regardless of function. I’m a firm believer in role-playing to build skills quickly. VPs of Sales should leverage active learning models like HYPCCCYCL vs. the more passive workshop approaches.

The best way to get true alignment around the customer is to throw away the silos and start over. Build it from the outside in with each person understanding their impact and the impact of the others on the customer experience.

Brand Search Impressions — we saw a 30% increase in the time period of Aug 10–Aug 20 vs the previous period.

These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.

A passive listening will allow you to transfer information. But if you want competency, you must gain experience. Justin and Julia have innovated an experience that leads to real learning with the potential for a faster path to competency.

I have been to a lot of virtual events over the past 3 years and seen most everything- from polls to fancy platforms, but GTM Games was different from the start. Not only did people engage virtually before the event, but stayed engaged afterward. That is the holy grail for online events!

The new empowered buyer is demanding accurate and timely information from trusted sources in their network on demand. Gone are the days when they will wait for a sales demo, travel to a legacy event, or cut through online noise and clutter for answers – they are looking for their ecosystem to offer them highly-customized virtual and hybrid events specific to their industry, segment, job role, location, and business outcomes.

While the concept of the Metaverse and its application in business may seem a distant future away, Justin and Julia provide a compelling case for why it should matter to your business now and what you can do today to prepare you and/or your company for this virtual shift! While this book is about the ‘meta,’ the strategies in this book are anything but meta!

As a coach on these games, I can tell you firsthand they are a whole new world of interactivity for B2B. I was impressed by how hard each contestant worked to apply the unique skill I taught them. This book is a primer for unlocking customer-centric events for your organization—and another step in growing like a weed.

If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin blew my mind in our last meeting, and I know he’ll blow yours.

In Reinventing Virtual Events, Justin and Julia challenge the status quo by presenting a fresh, innovative approach to designing and conducting highly effective online events. If you’re looking for cutting-edge insights that will elevate your next virtual event, this book is for you.

GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.

Along came HYPCCCYCL. While the name was confusing, the concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.

Reinventing Virtual Events” breaks the mold on how to perform captivating events. Julia & Justin solve today’s most vexing business problem: How to grab hold and keep the attention of today’s overwhelmed consumer. While most books tell you WHAT to do, Julia & Justin provide the HOW by revealing their proven step-by-step process to help win the hearts and wallet share of today’s consumers. Groundbreaking, innovative, and cleverly written.

Like going to the gym to get stronger, HYPCCCYCL is a safe space you bring your reps to so you don’t have to practice on your prospects.

Learning from others is not new. Learning from experts is not new. Even coaching is not new. But having a framework of learning simulations with immediate, real-time feedback by real experts is a game-changer.

As a sales leader, I provided sales training to every new hire regardless of function. I’m a firm believer in role-playing to build skills quickly. VPs of Sales should leverage active learning models like HYPCCCYCL vs. the more passive workshop approaches.

The best way to get true alignment around the customer is to throw away the silos and start over. Build it from the outside in with each person understanding their impact and the impact of the others on the customer experience.

Brand Search Impressions — we saw a 30% increase in the time period of Aug 10–Aug 20 vs the previous period.

These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.

A passive listening will allow you to transfer information. But if you want competency, you must gain experience. Justin and Julia have innovated an experience that leads to real learning with the potential for a faster path to competency.

I have been to a lot of virtual events over the past 3 years and seen most everything- from polls to fancy platforms, but GTM Games was different from the start. Not only did people engage virtually before the event, but stayed engaged afterward. That is the holy grail for online events!

The new empowered buyer is demanding accurate and timely information from trusted sources in their network on demand. Gone are the days when they will wait for a sales demo, travel to a legacy event, or cut through online noise and clutter for answers – they are looking for their ecosystem to offer them highly-customized virtual and hybrid events specific to their industry, segment, job role, location, and business outcomes.

While the concept of the Metaverse and its application in business may seem a distant future away, Justin and Julia provide a compelling case for why it should matter to your business now and what you can do today to prepare you and/or your company for this virtual shift! While this book is about the ‘meta,’ the strategies in this book are anything but meta!

As a coach on these games, I can tell you firsthand they are a whole new world of interactivity for B2B. I was impressed by how hard each contestant worked to apply the unique skill I taught them. This book is a primer for unlocking customer-centric events for your organization—and another step in growing like a weed.

If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin blew my mind in our last meeting, and I know he’ll blow yours.

In Reinventing Virtual Events, Justin and Julia challenge the status quo by presenting a fresh, innovative approach to designing and conducting highly effective online events. If you’re looking for cutting-edge insights that will elevate your next virtual event, this book is for you.

GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.

Along came HYPCCCYCL. While the name was confusing, the concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.

Reinventing Virtual Events” breaks the mold on how to perform captivating events. Julia & Justin solve today’s most vexing business problem: How to grab hold and keep the attention of today’s overwhelmed consumer. While most books tell you WHAT to do, Julia & Justin provide the HOW by revealing their proven step-by-step process to help win the hearts and wallet share of today’s consumers. Groundbreaking, innovative, and cleverly written.

Like going to the gym to get stronger, HYPCCCYCL is a safe space you bring your reps to so you don’t have to practice on your prospects.

Learning from others is not new. Learning from experts is not new. Even coaching is not new. But having a framework of learning simulations with immediate, real-time feedback by real experts is a game-changer.

As a sales leader, I provided sales training to every new hire regardless of function. I’m a firm believer in role-playing to build skills quickly. VPs of Sales should leverage active learning models like HYPCCCYCL vs. the more passive workshop approaches.

The best way to get true alignment around the customer is to throw away the silos and start over. Build it from the outside in with each person understanding their impact and the impact of the others on the customer experience.

Brand Search Impressions — we saw a 30% increase in the time period of Aug 10–Aug 20 vs the previous period.

These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.

A passive listening will allow you to transfer information. But if you want competency, you must gain experience. Justin and Julia have innovated an experience that leads to real learning with the potential for a faster path to competency.

I have been to a lot of virtual events over the past 3 years and seen most everything- from polls to fancy platforms, but GTM Games was different from the start. Not only did people engage virtually before the event, but stayed engaged afterward. That is the holy grail for online events!

The new empowered buyer is demanding accurate and timely information from trusted sources in their network on demand. Gone are the days when they will wait for a sales demo, travel to a legacy event, or cut through online noise and clutter for answers – they are looking for their ecosystem to offer them highly-customized virtual and hybrid events specific to their industry, segment, job role, location, and business outcomes.

While the concept of the Metaverse and its application in business may seem a distant future away, Justin and Julia provide a compelling case for why it should matter to your business now and what you can do today to prepare you and/or your company for this virtual shift! While this book is about the ‘meta,’ the strategies in this book are anything but meta!

As a coach on these games, I can tell you firsthand they are a whole new world of interactivity for B2B. I was impressed by how hard each contestant worked to apply the unique skill I taught them. This book is a primer for unlocking customer-centric events for your organization—and another step in growing like a weed.

If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin blew my mind in our last meeting, and I know he’ll blow yours.

In Reinventing Virtual Events, Justin and Julia challenge the status quo by presenting a fresh, innovative approach to designing and conducting highly effective online events. If you’re looking for cutting-edge insights that will elevate your next virtual event, this book is for you.

GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.

Along came HYPCCCYCL. While the name was confusing, the concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.

Reinventing Virtual Events” breaks the mold on how to perform captivating events. Julia & Justin solve today’s most vexing business problem: How to grab hold and keep the attention of today’s overwhelmed consumer. While most books tell you WHAT to do, Julia & Justin provide the HOW by revealing their proven step-by-step process to help win the hearts and wallet share of today’s consumers. Groundbreaking, innovative, and cleverly written.

Like going to the gym to get stronger, HYPCCCYCL is a safe space you bring your reps to so you don’t have to practice on your prospects.

Learning from others is not new. Learning from experts is not new. Even coaching is not new. But having a framework of learning simulations with immediate, real-time feedback by real experts is a game-changer.

As a sales leader, I provided sales training to every new hire regardless of function. I’m a firm believer in role-playing to build skills quickly. VPs of Sales should leverage active learning models like HYPCCCYCL vs. the more passive workshop approaches.

The best way to get true alignment around the customer is to throw away the silos and start over. Build it from the outside in with each person understanding their impact and the impact of the others on the customer experience.

Brand Search Impressions — we saw a 30% increase in the time period of Aug 10–Aug 20 vs the previous period.