December 7-17 / Online

GTM Games

Witness the boldest B2B event ever held

Sellers and marketers will trade places to innovate each
other’s Revenue skills.

Get on the list

Sponsors

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World’s only B2B esports platform

We believe GTM is a sport, not a theory. Therefore practicing interdisciplinary
skills will give us the mastery to disrupt markets.

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ExPLORE

Mary Shea

“The HYPCCCYCL GTM cross-training competency model will further blur the lines and siloes between Sales, Marketing, Product and Operations to foster better collaboration, innovation, and empathy across teams. Leveraging real-world scenarios, these unique and interactive events will challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling. ”

Mary Shea

Global Innovation Evangelist at Outreach; Former Principal Analyst at Forrester

Official partner

Outreach

Mary Shea

Global Innovation Evangelist at Outreach

Mary Shea

Global Innovation Evangelist at Outreach

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Aaron Ross

Co-CEO at PredictableRevenue.com

Aaron Ross

Co-CEO at PredictableRevenue.com

Game #5

Marketing vs Sales

Cross-train your Go-to-Market skills

What’s the best way to make a seller shut up? Make them build a marketing plan.
What’s the best way to make a Marketer humble? Make them do sales calls. In this
revolutionary Battle Royale oil and water will mix and float together. No peace on
Earth. Scars, stories and yet — better GTM leaders who “get it”. You be the judge!

Get on the list

The Rules

Six sellers will face-off in a series of marketing skills challenges. Top coaches will take the first ten minutes of the game to teach a lesson that highlights the specific skill like personal branding. Contestants will then have 30 minutes to practice and demonstrate that skill. They will be judged against each other’s performance and the lowest performer will be eliminated each day. Then the competition flips week 2 where marketers compete coached by sales leaders. The seller who demonstrates the best natural marketing ability will go on to compete head-to-head with the marketer who has the best natural selling ability. The competition culminates in the GTM Endgame.

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Part 1

Sellers become Marketers

We turn two-dimensional GTM leaders into three-dimensional powerhouses.
You are here to learn by doing.

Meet the Sellers
Contestant
TBA
Contestant
TBA
Contestant
TBA
Contestant
TBA
Contestant
TBA
Part 1 agenda

Tuesday

December 7

10:30 AM, PT / Online

No pitch contest
(Edutainment)

If you ask a sales person to screw in a lightbulb they will first spend one full hour pitching you. Learn how to stage a compelling value narrative around a theme or a trend that inspires clients to buy.

Coach

Coach
TBA

Wednesday

December 8

10:30 AM, PT / Online

Story selling

Our brains are hard wired to viscerally respond to stories since the days when we lived in caves. The problem is we bombard our prospects with facts and figures. Learn the art of effective storytelling and you won’t have skinny kids.

Coach

Coach
TBA

Thursday

December 9

10:30 AM, PT / Online

Personal branding

When you treat your LinkedIn profile like a CV with phrases like “quota crusher” you scare prospects away. Personal branding is so easy it’s hard. We’ll help you get out of your own way and think of yourself like Nike.

Coach

Coach
TBA

Friday

December 10

10:30 AM, PT / Online

RevOps HIIT

The myth of RevOps is that it plays well for folks who like calculus. Salespeople pride themselves on being non-technical which is highly ironic when you sell technology. We can’t fix your bad attitude but we can certainly fix your stack.

Coach

Coach
TBA
Part 2

Marketers become Sellers

We turn two-dimensional GTM leaders into three-dimensional powerhouses.
You are here to learn by doing.

Meet the marketers
Contestant
TBA
Contestant
TBA
Contestant
TBA
Contestant
TBA
Contestant
TBA
Part 2 agenda

Monday

December 13

10:30 AM, PT / Online

Negotiation

Whether it’s the FBI, Harvard or your five-year old niece, it’s not always easy to get what you want. Get ready to negotiate your heart out.

Coach

Coach
TBA

Tuesday

December 14

10:30 AM, PT / Online

Cold calls

In this challenge, marketers will learn how to open cold calls, handle objections, get past the gatekeepers, and get a meeting with anyone.

Coach

Coach
TBA

Wednesday

December 15

10:30 AM, PT / Online

Discovery mode

Effective demos are like choreographing a ballet. We are going to make it hard for you, so you can make it look easy, later.

Coach

Coach
TBA

Thursday

December 16

10:30 AM, PT / Online

RevOps HIIT

Marketers fundamentally are ahead of the curve with RevOps. That’s because it’s the wicked stepbrother of MarOps. But what if you carried a quota and had to hit the same number as the sales team? You’re about to get whiplash with how fast theory moves into practice.

Coach

Coach
TBA
Part 3

The Endgame

These two top contestants that will demonstrate the highest
degree of skill and natural ability cross-functionally.
In The Endgame they will compete to the death.

The Finalists
Top
Seller
VS
Top
Marketer

Friday

December 17

10:30 AM, PT / Online

The Endgame

Your go-to-market strategy is essential to nailing product market fit so you can penetrate a new market, get traction, and scale your idea. In this event each contestant will build a GTM strategy to the specifications of the GTM maven, applying everything they’ve learned.

GTM Maven

Coach TBA

Frequently Asked Questions

No, to attend the event – click “get on the list.” If you are approved, you will be notified.

No, the events are LIVE, exclusive, and one-time only.

Due to high demand, we hand-pick our community members. Our aim is to build the highest quality GTM ecosystem. We engage with the most serious operators. Please be patient because it can take up to a week to get your application reviewed. Watch your email to be notified of your status.

Once you’re on the LIST, you will be returned to the Account page of the site where you can RSVP to any games you choose to attend. You’ll then receive a calendar invite with further directions.

MORE Q&A

Join the first GTM Slack community

Consider yourself officially invited.

Benefits
  • Interface directly with 3.5k coaches, competitors, and GTM leaders;
  • Get news on upcoming events before it’s publicly announced;
  • Learn strategies and tactics that are ahead of the market;
  • Access exclusive deep-dives on GTM topics from top B2B leaders.

join now

Hard skills, hard won.
Real world simulations for real world results

How do you harden steel? You create an alloy by adding other metals. We believe
that by fusing interdisciplinary skills into a series of gamified experiences, we can
accelerate the learning curve to develop hard skills.

Do you have what it takes to be a GTM leader?
Throw down with the best.

Get on the list

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For questions, please contact hello@hypcccycl.com.

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LINKEDIN ACCOUNT
By authorizing yourself on this website, you agree to HYPCCCYCL’s Terms & Conditions.
For questions, please contact hello@hypcccycl.com.

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You now have 24 hours to access your safety deposit box.

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