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Build your
business
acumen by
drilling with VCs

The better you understand your customer’s business, the faster you’ll advance your career in marketing and sales.

Join the only community where VCs and the top names
in B2B put you through real-world simulations, coach you, and make you play back what you learned.

Join for Free

By authorizing yourself on this website, you agree to HYPCCCYCL’s policies

For questions, please contact disrupt@hypcccycl.com
Mark Roberge
Kelly Ford Buckley
Doug Landis
Business acumen is the biggest skill gap in B2B. No other skill gap reaches those numbers.

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Minimum effort, maximum ROI

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Gain decades of practical experience, every month

HYPCCCYCL members have exclusive access to interactive content that propels their career forward

100+ recordings

The Library of Alexandria was once the greatest library on Earth in the ancient world. Our repository of GTM Games on demand may just be the most significant compendium of advanced B2B go-to-market knowledge ever compiled. The best news is, it’s completely free. Don’t forget to apply what you’ve learned and spread the word. Make your knowldge is the 8th modern wonder!

Sign Up for Free to Get Access

Participation in GTM Games

Our simulations are egalitarian by design, just like the Running of the Bulls at Pamplona. If you have two feet, and can outrun a bull, you can play. What we mean to say is this isn’t some popularity contest or spelling bee for Mathletes, a first year SDR or marketer may face off against a seasonsed CRO and we like to keep it that way. We are democratizing access to skillbuilding and veterans and green new recruits earn each others respect as they learn and grow with each other in real-time.

Sign Up for Free to Get Access

GTM Slack

Community Slacks have become a wasteland and not the good kind the Who sang about. PODS, link dumping, echo chamber, cliques, and that’s just the good side. We thought: what if an innovation-obsessed GTM Slack could become something unique in that the bad activity is rooted out for only quality conversations, research backed insights, and the exact networking you want to do free of the spam. Well we’ve created that exclusive safe haven for passionate GTMers just like you.

Sign Up for Free to Get Access

Exclusive content

Normally when you download a white paper or guide you feel gipped. Did I really give my personal email away for this generic garbage? We put out hyper-tactical manuals that you can go apply to day whether that’s “exactly what top GTM leaders do in recession to get meetings” or the precise tactics marketing leaders are using to generate leads in uncertain times, you’ll find our content giveaways to be relevant, practical, and no BS. It’s a goldmine, definitely collect ‘em all!

Sign Up for Free to Get Access

Raves

Mary
Shea,
PhD

Global Innovation Evangelist, Outreach

These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.

Anthony
Iannarino

Keynote Speaker
at Iannarino

A passive listening will allow you to transfer information. But if you want competency, you must gain experience. Justin and Julia have innovated an experience that leads to real learning with the potential for a faster path to competency.

Carole
Mahoney

Founder, Unbound Growth

I have been to a lot of virtual events over the past 3 years and seen most everything- from polls to fancy platforms, but GTM Games was different from the start. Not only did people engage virtually before the event, but stayed engaged afterward. That is the holy grail for online events!

Jay
McBain

Chief Analyst, Canalys

The new empowered buyer is demanding accurate and timely information from trusted sources in their network on demand. Gone are the days when they will wait for a sales demo, travel to a legacy event, or cut through online noise and clutter for answers – they are looking for their ecosystem to offer them highly-customized virtual and hybrid events specific to their industry, segment, job role, location, and business outcomes.

Victor
Antonio

Sales Trainer & Keynote Speaker, Sellinger Group

While the concept of the Metaverse and its application in business may seem a distant future away, Justin and Julia provide a compelling case for why it should matter to your business now and what you can do today to prepare you and/or your company for this virtual shift! While this book is about the ‘meta,’ the strategies in this book are anything but meta!

Stu
Heinecke

Author How to Grow Your Business Like a Weed

As a coach on these games, I can tell you firsthand they are a whole new world of interactivity for B2B. I was impressed by how hard each contestant worked to apply the unique skill I taught them. This book is a primer for unlocking customer-centric events for your organization—and another step in growing like a weed.

Oren
Klaff

Managing Director, Intersection Capital

If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin blew my mind in our last meeting, and I know he’ll blow yours.

David
Hoffeld

CEO & Chief Sales Trainer, Hoffeld Group

In Reinventing Virtual Events, Justin and Julia challenge the status quo by presenting a fresh, innovative approach to designing and conducting highly effective online events. If you’re looking for cutting-edge insights that will elevate your next virtual event, this book is for you.

Sangram
Vajre

Chief Evangelist and Co-Founder at Terminus

GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.

Doug
Landis

Growth Partner at Emergence Capital

Along came HYPCCCYCL. While the name was confusing, the concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.

Shari
Levitin

CEO,
Levitin Group

Reinventing Virtual Events” breaks the mold on how to perform captivating events. Julia & Justin solve today’s most vexing business problem: How to grab hold and keep the attention of today’s overwhelmed consumer. While most books tell you WHAT to do, Julia & Justin provide the HOW by revealing their proven step-by-step process to help win the hearts and wallet share of today’s consumers. Groundbreaking, innovative, and cleverly written.

Josh
Braun

Founder, Josh Braun Sales Training

Like going to the gym to get stronger, HYPCCCYCL is a safe space you bring your reps to so you don’t have to practice on your prospects.

Rosalyn
Santa
Elena

Founder and Chief RevOps Officer at The RevOps Collective

Learning from others is not new. Learning from experts is not new. Even coaching is not new. But having a framework of learning simulations with immediate, real-time feedback by real experts is a game-changer.

Scott
Leese

CEO & Founder,
Scott Leese Consulting Inc.

As a sales leader, I provided sales training to every new hire regardless of function. I’m a firm believer in role-playing to build skills quickly. VPs of Sales should leverage active learning models like HYPCCCYCL vs. the more passive workshop approaches.

Alice
Heiman

Founder & Chief Sales Energizer, Alice Heiman LLC

The best way to get true alignment around the customer is to throw away the silos and start over. Build it from the outside in with each person understanding their impact and the impact of the others on the customer experience.

Rahul
Agarwal

Marketing Director
at 6Sense

Brand Search Impressions — we saw a 30% increase in the time period of Aug 10–Aug 20 vs the previous period.

Mary
Shea,
PhD

Global Innovation Evangelist, Outreach

These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.

Anthony
Iannarino

Keynote Speaker
at Iannarino

A passive listening will allow you to transfer information. But if you want competency, you must gain experience. Justin and Julia have innovated an experience that leads to real learning with the potential for a faster path to competency.

Carole
Mahoney

Founder, Unbound Growth

I have been to a lot of virtual events over the past 3 years and seen most everything- from polls to fancy platforms, but GTM Games was different from the start. Not only did people engage virtually before the event, but stayed engaged afterward. That is the holy grail for online events!

Jay
McBain

Chief Analyst, Canalys

The new empowered buyer is demanding accurate and timely information from trusted sources in their network on demand. Gone are the days when they will wait for a sales demo, travel to a legacy event, or cut through online noise and clutter for answers – they are looking for their ecosystem to offer them highly-customized virtual and hybrid events specific to their industry, segment, job role, location, and business outcomes.

Victor
Antonio

Sales Trainer & Keynote Speaker, Sellinger Group

While the concept of the Metaverse and its application in business may seem a distant future away, Justin and Julia provide a compelling case for why it should matter to your business now and what you can do today to prepare you and/or your company for this virtual shift! While this book is about the ‘meta,’ the strategies in this book are anything but meta!

Stu
Heinecke

Author How to Grow Your Business Like a Weed

As a coach on these games, I can tell you firsthand they are a whole new world of interactivity for B2B. I was impressed by how hard each contestant worked to apply the unique skill I taught them. This book is a primer for unlocking customer-centric events for your organization—and another step in growing like a weed.

Oren
Klaff

Managing Director, Intersection Capital

If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin blew my mind in our last meeting, and I know he’ll blow yours.

David
Hoffeld

CEO & Chief Sales Trainer, Hoffeld Group

In Reinventing Virtual Events, Justin and Julia challenge the status quo by presenting a fresh, innovative approach to designing and conducting highly effective online events. If you’re looking for cutting-edge insights that will elevate your next virtual event, this book is for you.

Sangram
Vajre

Chief Evangelist and Co-Founder at Terminus

GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.

Doug
Landis

Growth Partner at Emergence Capital

Along came HYPCCCYCL. While the name was confusing, the concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.

Shari
Levitin

CEO,
Levitin Group

Reinventing Virtual Events” breaks the mold on how to perform captivating events. Julia & Justin solve today’s most vexing business problem: How to grab hold and keep the attention of today’s overwhelmed consumer. While most books tell you WHAT to do, Julia & Justin provide the HOW by revealing their proven step-by-step process to help win the hearts and wallet share of today’s consumers. Groundbreaking, innovative, and cleverly written.

Josh
Braun

Founder, Josh Braun Sales Training

Like going to the gym to get stronger, HYPCCCYCL is a safe space you bring your reps to so you don’t have to practice on your prospects.

Rosalyn
Santa
Elena

Founder and Chief RevOps Officer at The RevOps Collective

Learning from others is not new. Learning from experts is not new. Even coaching is not new. But having a framework of learning simulations with immediate, real-time feedback by real experts is a game-changer.

Scott
Leese

CEO & Founder,
Scott Leese Consulting Inc.

As a sales leader, I provided sales training to every new hire regardless of function. I’m a firm believer in role-playing to build skills quickly. VPs of Sales should leverage active learning models like HYPCCCYCL vs. the more passive workshop approaches.

Alice
Heiman

Founder & Chief Sales Energizer, Alice Heiman LLC

The best way to get true alignment around the customer is to throw away the silos and start over. Build it from the outside in with each person understanding their impact and the impact of the others on the customer experience.

Rahul
Agarwal

Marketing Director
at 6Sense

Brand Search Impressions — we saw a 30% increase in the time period of Aug 10–Aug 20 vs the previous period.

Mary
Shea,
PhD

Global Innovation Evangelist, Outreach

These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.

Anthony
Iannarino

Keynote Speaker
at Iannarino

A passive listening will allow you to transfer information. But if you want competency, you must gain experience. Justin and Julia have innovated an experience that leads to real learning with the potential for a faster path to competency.

Carole
Mahoney

Founder, Unbound Growth

I have been to a lot of virtual events over the past 3 years and seen most everything- from polls to fancy platforms, but GTM Games was different from the start. Not only did people engage virtually before the event, but stayed engaged afterward. That is the holy grail for online events!

Jay
McBain

Chief Analyst, Canalys

The new empowered buyer is demanding accurate and timely information from trusted sources in their network on demand. Gone are the days when they will wait for a sales demo, travel to a legacy event, or cut through online noise and clutter for answers – they are looking for their ecosystem to offer them highly-customized virtual and hybrid events specific to their industry, segment, job role, location, and business outcomes.

Victor
Antonio

Sales Trainer & Keynote Speaker, Sellinger Group

While the concept of the Metaverse and its application in business may seem a distant future away, Justin and Julia provide a compelling case for why it should matter to your business now and what you can do today to prepare you and/or your company for this virtual shift! While this book is about the ‘meta,’ the strategies in this book are anything but meta!

Stu
Heinecke

Author How to Grow Your Business Like a Weed

As a coach on these games, I can tell you firsthand they are a whole new world of interactivity for B2B. I was impressed by how hard each contestant worked to apply the unique skill I taught them. This book is a primer for unlocking customer-centric events for your organization—and another step in growing like a weed.

Oren
Klaff

Managing Director, Intersection Capital

If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin blew my mind in our last meeting, and I know he’ll blow yours.

David
Hoffeld

CEO & Chief Sales Trainer, Hoffeld Group

In Reinventing Virtual Events, Justin and Julia challenge the status quo by presenting a fresh, innovative approach to designing and conducting highly effective online events. If you’re looking for cutting-edge insights that will elevate your next virtual event, this book is for you.

Sangram
Vajre

Chief Evangelist and Co-Founder at Terminus

GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.

Doug
Landis

Growth Partner at Emergence Capital

Along came HYPCCCYCL. While the name was confusing, the concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.

Shari
Levitin

CEO,
Levitin Group

Reinventing Virtual Events” breaks the mold on how to perform captivating events. Julia & Justin solve today’s most vexing business problem: How to grab hold and keep the attention of today’s overwhelmed consumer. While most books tell you WHAT to do, Julia & Justin provide the HOW by revealing their proven step-by-step process to help win the hearts and wallet share of today’s consumers. Groundbreaking, innovative, and cleverly written.

Josh
Braun

Founder, Josh Braun Sales Training

Like going to the gym to get stronger, HYPCCCYCL is a safe space you bring your reps to so you don’t have to practice on your prospects.

Rosalyn
Santa
Elena

Founder and Chief RevOps Officer at The RevOps Collective

Learning from others is not new. Learning from experts is not new. Even coaching is not new. But having a framework of learning simulations with immediate, real-time feedback by real experts is a game-changer.

Scott
Leese

CEO & Founder,
Scott Leese Consulting Inc.

As a sales leader, I provided sales training to every new hire regardless of function. I’m a firm believer in role-playing to build skills quickly. VPs of Sales should leverage active learning models like HYPCCCYCL vs. the more passive workshop approaches.

Alice
Heiman

Founder & Chief Sales Energizer, Alice Heiman LLC

The best way to get true alignment around the customer is to throw away the silos and start over. Build it from the outside in with each person understanding their impact and the impact of the others on the customer experience.

Rahul
Agarwal

Marketing Director
at 6Sense

Brand Search Impressions — we saw a 30% increase in the time period of Aug 10–Aug 20 vs the previous period.

Mary
Shea,
PhD

Global Innovation Evangelist, Outreach

These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.

Anthony
Iannarino

Keynote Speaker
at Iannarino

A passive listening will allow you to transfer information. But if you want competency, you must gain experience. Justin and Julia have innovated an experience that leads to real learning with the potential for a faster path to competency.

Carole
Mahoney

Founder, Unbound Growth

I have been to a lot of virtual events over the past 3 years and seen most everything- from polls to fancy platforms, but GTM Games was different from the start. Not only did people engage virtually before the event, but stayed engaged afterward. That is the holy grail for online events!

Jay
McBain

Chief Analyst, Canalys

The new empowered buyer is demanding accurate and timely information from trusted sources in their network on demand. Gone are the days when they will wait for a sales demo, travel to a legacy event, or cut through online noise and clutter for answers – they are looking for their ecosystem to offer them highly-customized virtual and hybrid events specific to their industry, segment, job role, location, and business outcomes.

Victor
Antonio

Sales Trainer & Keynote Speaker, Sellinger Group

While the concept of the Metaverse and its application in business may seem a distant future away, Justin and Julia provide a compelling case for why it should matter to your business now and what you can do today to prepare you and/or your company for this virtual shift! While this book is about the ‘meta,’ the strategies in this book are anything but meta!

Stu
Heinecke

Author How to Grow Your Business Like a Weed

As a coach on these games, I can tell you firsthand they are a whole new world of interactivity for B2B. I was impressed by how hard each contestant worked to apply the unique skill I taught them. This book is a primer for unlocking customer-centric events for your organization—and another step in growing like a weed.

Oren
Klaff

Managing Director, Intersection Capital

If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin blew my mind in our last meeting, and I know he’ll blow yours.

David
Hoffeld

CEO & Chief Sales Trainer, Hoffeld Group

In Reinventing Virtual Events, Justin and Julia challenge the status quo by presenting a fresh, innovative approach to designing and conducting highly effective online events. If you’re looking for cutting-edge insights that will elevate your next virtual event, this book is for you.

Sangram
Vajre

Chief Evangelist and Co-Founder at Terminus

GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.

Doug
Landis

Growth Partner at Emergence Capital

Along came HYPCCCYCL. While the name was confusing, the concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.

Shari
Levitin

CEO,
Levitin Group

Reinventing Virtual Events” breaks the mold on how to perform captivating events. Julia & Justin solve today’s most vexing business problem: How to grab hold and keep the attention of today’s overwhelmed consumer. While most books tell you WHAT to do, Julia & Justin provide the HOW by revealing their proven step-by-step process to help win the hearts and wallet share of today’s consumers. Groundbreaking, innovative, and cleverly written.

Josh
Braun

Founder, Josh Braun Sales Training

Like going to the gym to get stronger, HYPCCCYCL is a safe space you bring your reps to so you don’t have to practice on your prospects.

Rosalyn
Santa
Elena

Founder and Chief RevOps Officer at The RevOps Collective

Learning from others is not new. Learning from experts is not new. Even coaching is not new. But having a framework of learning simulations with immediate, real-time feedback by real experts is a game-changer.

Scott
Leese

CEO & Founder,
Scott Leese Consulting Inc.

As a sales leader, I provided sales training to every new hire regardless of function. I’m a firm believer in role-playing to build skills quickly. VPs of Sales should leverage active learning models like HYPCCCYCL vs. the more passive workshop approaches.

Alice
Heiman

Founder & Chief Sales Energizer, Alice Heiman LLC

The best way to get true alignment around the customer is to throw away the silos and start over. Build it from the outside in with each person understanding their impact and the impact of the others on the customer experience.

Rahul
Agarwal

Marketing Director
at 6Sense

Brand Search Impressions — we saw a 30% increase in the time period of Aug 10–Aug 20 vs the previous period.