CCC comes from Japanese Organizational Theorist, Kenichi Ohmae, who came up with the triple C framework to explain the foundation of any GTM: Company, Customers and Competitors.
How will you differentiate yourself in a world gone mad for sameness? To profitably grow, we must build a next-gen competency model integrating three core disciplines.
That’s why it’s in our name HYP-CCC-YCL as fundamental to calibrating GTM for any market or industry. Consider how each factor interplays and integrates into
your GTM.
We believe you must integrate these three concepts to sustain a lasting competitive advantage. The three Cs form the basis of the HYPCCCYCL spiral logo and in part, inspired WRKSHP™ (our proprietary agency intake process).
To disrupt the industry, you must disrupt yourself.
/haɪpˈsaɪk(ə)l/ — HYPE + CYCLE
HYPCCCYCL is the only GTM community that helps sales and marketing leaders build business acumen by drilling with the best in B2B and VCs.
The better you understand your customer’s business, the faster you’ll advance your career in marketing and sales.
We host the only event series GTM Games where VCs and the top names in B2B put you through real-world simulations, coach you, and make you play back what you learned.
Simply badge your profile as follows and hit ‘Verify my Membership’ button on Recording page, and wait for review:
No. To access 100+ recordings, watch or participate in GTM Games, add Slack or access exclusive content, simply click the ‘join for free’ button from the home page.
Please contact Julia or Justin. Note, our waitlist is quite substantial and there is criteria to coach.
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We engage in comprehensive cross-training across various functions within GTM, including Finance, UI/UX, Data Science, Engineering, Public Relations, RevOps, CSM, Product, Growth, as well as Marketing and Sales. For each game, we prioritize Marketing and Sales, and we also select two additional functions to focus on. This time we have chosen to emphasize CSM and Product.
For every game, we invite two contestants from each function, resulting in a total of eight contestants. Additionally, we assign one coach per function, totalling four coaches. Moreover, we bring in a Venture Capitalist (VC) who will run the final VC Endgame event on Friday.
The game spans across five days, with each day dedicated to a different function. Each day, the assigned coach teaches contestants a new skill from his function in drill format. Contestants role play the skill and learn on the fly via ‘live’ coaching. Each day two contestants are eliminated based on ability to apply feedback. Only two of them make it to the VC Endgame on day five where VC selects our GTM Champion.
Coaches only need to bring along a short deck and idea for a GTM challenge around a skill. We can share prior challenges with you to help you get out of the white space. Total coaching time is about 15-20 min within a 60 min game.
Contestants: please not this is a zero preparation event. As all great drills and role-plays benefit from pushing you out of your comfort zone and putting you on the spot.
Most webinars are flat and static where the audience simply listens to speakers.
GTM Games is the only virtual event format where customers, audience, and VCs can all be spontaneously pulled into the game at any moment. What’s more retention skyrockets because every game is a drill, roleplay, simulation or “teach back,” which based on the NTL pyramid, can foster up to 90% retention.
