5 of the Best B2B Podcasts to Listen to in 2022

B2B podcasts offer a convenient and accessible way to learn about the B2B sales and marketing landscape, for busy professionals on-the-move. Easier to consume than videos and articles, podcasts are available to listen to when you’re on your commute to work or sitting at your desk. Here are some of the best B2B sales podcasts to listen to today.

1. Sales Hacker

One of the most popular B2B podcasts on the market today, the Sales Hacker podcast is hosted by Sam Jacobs, and runs for around 45 to 50 minutes an episode. Jacobs does a fantastic job of exploring and explaining some of the best tactics and tips for better B2B sales from some of the top thought leaders in the industry.

Every episode comes with a new host of lessons to discover, making it almost impossible to not take something valuable away every time you listen. Topics span everything from lead generation in the B2B world, to sales operations, marketing alignment, and social selling.

2. Sales Gravy

Sales Gravy is a fantastic and engaging podcast hosted by Jeb Blount, the best-selling author of “People Buy You” – which is a book definitely worth checking out if you want to learn more about sales fundamentals.

During Sales Gravy, Jeb expands on things like customer relationship tips, strategies for opening the door with B2B prospects, and key ideas for earning loyalty. Episodes are variable, with some as short as 5 minutes in length, so you can grab some quick and digestible insights whenever you need them. You’ll even be able to check out some hour-long reviews with industry experts.

3. Make it Happen Mondays

Another highly popular B2B podcast for sales professionals, Make it Happen Mondays is hosted by John Barrows, a leading B2B sales trainer and the founder of JBarrows Consulting. Clients of Jon range all the way from LinkedIn and Salesforce to Okta.

In these B2B sales podcasts, you’ll learn all about some of the best skills and techniques you can use when closing crucial deals, from some of the biggest names in business. John regularly invites experts from across the sales landscape onto his show to discuss their top tips and latest sales tactics. Episodes range from thirty minutes to an hour-long.

4. The Advanced Selling Podcast

One of the top rated B2B podcasts for sales professionals, the Advanced Selling Podcast comes to you from B2B sales experts Bryan Neale, and Bill Caskey. If you need evidence that this podcast is worth listening to – how about the fact, it’s been running for more than 15 years? Currently, it’s the longest-running sales podcast in history!

The show is full of top tips, strategies, frameworks, and tricks, to help anyone become more effective with their sales techniques. You also don’t have to spend hours listening to this podcast, as many of the episodes are just ten to fifteen minutes long. It’s ideal if you don’t have a lot of time to catch up on sales ideas.

5. B2B Growth Show

The B2B Growth show is one of the best B2B sales podcasts because of its unique approach to the industry. The content is fresh, real, and authentic, with tons of amazing episodes to explore. The podcast is hosted by James Carbary and Johnathan Green, two B2B marketing experts who regularly interview different business leaders on a range of topics.

Although there’s a lot of focus on marketing in this show, you’ll also learn a lot about sales thanks to the pair’s commitment to covering everything from buyer personas, to lead generation strategies, and conversion optimization. Because the podcast is updated so frequently, you’ll also have hundreds of episodes available to binge whenever you like.

6. Sell or Die

Easily one of the most popular B2B sales podcasts available today, Sell or Die is hosted by Networking expert Jennifer Gluckow and sales expert Jeffrey Gitomer. The combination of personalities and industry expertise means you get an excellent range of perspectives in every discussion about sales, marketing, and even leadership.

Sell or Die is full of fantastic in-depth interviews with business leaders, as well as top tips on how to manage sales, tackle your business challenges, and generate growth.

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