GTM
MIDAS LIST

Warning: this test is by no means objective 🙂

Instead, it’s directional to calibrate our collective GTM expertise. Our GTM(A) is not intended to be a rigorous endeavor based on a standards board or algorithms to get your PhD, but rather an empirical and community-sourced assessment aimed at educating, enabling, and fostering an elevated conversation around GTM.

Bottom line: let’s have fun and learn together!

As the #2 GTM Community in B2B, we have developed a rare lens into go-to-market strategy based on holding 200+ GTM-themed events over the last 2 years. Gaps in understanding of GTM concepts, motions, and best practices have emerged, e.g. deployment of Product/Ecosystem-Led Growth, the definition of a CRO, and even the fundamentals of ABM(X).

We seek to shine a light on key debates and bring clarity through collaboration.

The methodology for the test is simple: C-Level executives submitted burning questions, and multiple-choice decoy answers – to make it hard! These reflect the real barriers and challenges they actually run into while operating companies in a recession. They’ve provided an answer key that you will be fairly scored and benchmarked against out of 100%.

The methodology for the test is simple: C-Level executives submitted burning questions, and multiple-choice decoy answers – to make it hard! These reflect the real barriers and challenges they actually run into while operating companies in a recession. They’ve provided an answer key that you will be fairly scored and benchmarked against out of 100%.