Meta: Personal storytelling is a valuable tool in the sales and marketing world, as well as in the landscape of personal branding. Here’s what you need to know.
Stories are incredible things. Since the dawn of humanity, people have been using stories to connect with others, share information, and learn about the world around them. We rely on stories to enlighten us, and use them when we want to strengthen our bonds with other human beings.
However, few people leverage personal storytelling as effectively as they could. In the right circumstances, telling the right story can help salespeople to close deals, ensure business leaders can inspire their employees, and even support marketers in driving brand awareness.
Here’s what you need to know about the art of personal storytelling.
Personal storytelling is essentially the art of bringing your own personal experiences into a conversation or situation. They’re a way of engaging an audience, showing affinity, building relationships, and driving action. Personal storytelling examples can vary depending on the context, but they typically involve the use of anecdotal information, and emotive language.
For instance, in a sales environment, a salesperson might tell a personal story about an issue or challenge they’ve faced in the past, to convince a customer they understand their pain point. In a leadership space, a manager might tell a story about how they used a certain strategy to achieve certain results, to influence and motivate team members.
In the marketing world, content writers frequently use personal stories to connect with their audience on a human level, and make content feel more relatable.
Storytelling in all of its forms is a powerful tool for influence. Telling a story helps us to convey information in a way that’s more compelling and interesting than data or statistics alone. In fact, research tells us that delivering messages via stories can make information 22 times more memorable than if we share facts and figures alone.
Stories are emotionally engaging, and easier for us to understand on a basic level. A Nielsen study revealed that human brains are more engaged by storytelling than facts alone. Personal storytelling can help us to:
Some people are natural storytellers. They know how to weave a narrative in any situation, and understand how much personal and professional information they should share. However, even if you’re not a naturally creative person, you can still become a better storyteller with these tips:
Storytelling can be a powerful tool, particularly when it leverages aspects of your personal identity or experiences. Just make sure you’re using your personal storytelling strategy correctly.
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