HYPCCCYCL is essential to develop your skills across Sales, Marketing, Advertising and Operations to effectively scale a startup hyper-growth. When you’re doing the impossible, the more GTM skills you bring to the table, the more inevitable your success will be.
These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.
I made a cold call during a training program recently and got a meeting with the CEO of a fast growing energy drink company. The call was initiated by a marketing lead. The CMO of my client said, “Watching you make that cold call in front of us in real time was the scariest thing I’ve ever experienced.”
Marketers: it doesn’t have to be this way. Cold calling, like demand generation, can be demystified. One without the other is like peanut butter without jelly.
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