Sellers become Marketers
We turn two-dimensional GTM leaders into three-dimensional powerhouses.
You are here to learn by doing.
No pitch contest
If you ask a sales person to screw in a lightbulb they will first spend one full hour pitching you. Learn how to stage a compelling value narrative around a theme or a trend that inspires clients to buy.
Our brains are hard wired to viscerally respond to stories since the days when we lived in caves. The problem is we bombard our prospects with facts and figures. Learn the art of effective storytelling and you won’t have skinny kids.
When you treat your LinkedIn profile like a CV with phrases like “quota crusher” you scare prospects away. Personal branding is so easy it’s hard. We’ll help you get out of your own way and think of yourself like Nike.
Salespeople are anti-social. To cure themselves, they must think like content marketers. “Pull” prospects toward them with engaging ideas, vs. bludgeoning them over the head with a “connect-and-pitch.” This drill unlocks your inner Gary Vee to become a media mogul on LinkedIn with a data-driven approach.