This is only a glimpse… of the tremendously innovative GTM community we’ve built at HYPCCCYCL over the last couple of years. We thought it would be helpful to build out a democratized GTM 50 to highlight the winners of the GTM Games since we began, some key RevOps and VC leaders, and acknowledge a small handful of unique folks who went above and beyond for us and the space.
Product-led everything and ABX (ABM-everything) were megatrends we saw this year. Also, the explosion of GPT-3-enabled — let the AI do my email copy and content for me — platforms.
VCs who came on the games stressed a return to fundamental GTM skills like qualification, discovery, and storytelling, highlighting the importance of achieving profitable growth through proving out product market fit.
What unifies this list is a hunger to learn, advance, and push the envelope of innovation in sales and marketing. Every name on this list believes to their core in uniting the functions. Everyone knows the importance of investing in a quality Revenue Operations function. Despite the looming recession, we believe 2023 will be a banner year for technology innovation based on the sheer creativity exploding out of HYPCCCYCL’s GTM community. Thank you for the role you played!
B2B Marketing and Creative Services, Something Blue Marketing
Founder and Chief RevOps Officer at The RevOps Collective
Principal Analyst, Channels, Partnerships & Ecosystems, Forrester
Associate Director, Content and Brand Marketing, JustCall