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The people and ideas that defined GTM in 2022

This is only a glimpse… of the tremendously innovative GTM community we’ve built at HYPCCCYCL over the last couple of years. We thought it would be helpful to build out a democratized GTM 50 to highlight the winners of the GTM Games since we began, some key RevOps and VC leaders, and acknowledge a small handful of unique folks who went above and beyond for us and the space.

Product-led everything and ABX (ABM-everything) were megatrends we saw this year. Also, the explosion of GPT-3-enabled — let the AI do my email copy and content for me — platforms.

VCs who came on the games stressed a return to fundamental GTM skills like qualification, discovery, and storytelling, highlighting the importance of achieving profitable growth through proving out product market fit.

What unifies this list is a hunger to learn, advance, and push the envelope of innovation in sales and marketing. Every name on this list believes to their core in uniting the functions. Everyone knows the importance of investing in a quality Revenue Operations function. Despite the looming recession, we believe 2023 will be a banner year for technology innovation based on the sheer creativity exploding out of HYPCCCYCL’s GTM community. Thank you for the role you played!

Marketing
Sales
RevOps

revops

Mary Shea, PhD

Global Innovation Evangelist at Outreach

marketing

Latané Conant

CMO at 6Sense

sales

Mike Bosworth

Sales Philosopher, STORYseekers US

revops

Teasha Cable

CEO & Co-Founder, CModel

sales

Elinor Stutz

Sales Trainer, Smooth Sale

sales

Shari Levitin

CEO, Levitin Group

marketing

Mark Stouse

Chairman and CEO, Proof

marketing

Taylor Young

Principal, ABM Strategy

revops

Dave Boyce

CEO, Formative Ventures

revops

Seth Marrs

Research Director, Forrester

sales

Sean Sheppard

Managing Partner, U+

sales

Marcus Cauchi

Fractional CRO, Last Laugh Ltd.

sales

Josh Braun

Founder at Josh Braun Sales Training

marketing

Sangram Vajre

Partner, GTM Partners

marketing

Jennifer Smith

B2B Marketing and Creative Services, Something Blue Marketing

sales

Robert Peterson, PhD

Dean’s Distinguished Prof. of Sales, NIU

sales

Brynne Tillman

CEO, Social Sales Link

sales

Gerry Hill

Regional VP, EMEA, ConnectAndSell

marketing

Jenn Steele

CEO at Kissmetrics

revops

Leore Spira

Head of Revenue Operations, Buildots

sales

Ashley Welch

Co-Founder, Somersault Innovation

sales

Bryan Elsesser

Vice President, Sales, SaaStr

sales

Todd Caponi

Founder, Sales Melon

sales

Stu Heinecke

Author ‘How to Grow Your Business Like a Weed’

marketing

Ryan O'Hara

Founder & CEO, Request for Meeting

marketing

Caitlin Clark-Zigmond

Director of Marketing, Intuit

sales

Jed Mahrle

Head of Outbound Sales, Mailshake

sales

Carole Mahoney

Founder at Unbound Growth

sales

George Brontén

CEO & Founder, Membrain.com

revops

Rosalyn Santa Elena

Founder and Chief RevOps Officer at The RevOps Collective

sales

Sarah Brazier

Account Executive, Gong

sales

Doug Landis

Growth Partner, Emergence Capital

revops

Ted McKenna

Founding Partner, DCM Insights

revops

Jay McBain

Principal Analyst, Channels, Partnerships & Ecosystems, Forrester

sales

Allan Adler

Managing Partner, Digital Bridge Partners

marketing

Anthony Paracka

Associate Director, Content and Brand Marketing, JustCall

sales

Gabrielle Blackwell

Sales Development Manager, Culture Amp

marketing

Arthur Castillo

Field Marketing Manager, Chili Piper

marketing

Jennifer Hoitsma

VP, Marketing at BookNook

marketing

Aaron Janmohamed

VP of Marketing, Consensus

marketing

Mason Cosby

Digital Marketing Specialist, Mojo Media Labs

marketing

Jordan Crawford

Co-Founder, Blueprint Data

revops

Ewing Gillaspy

Enterprise Account Executive, RavenDB

sales

Hamish Stephenson

Founder & CEO of Selr.io

sales

Mario Krivokapic

VP Sales, Sentryc

marketing

Jessie Lizak

CMO, BDEX

sales

Bryan Mulry

SDR, Salesloft

sales

Natalie Marcotullio

Head of Growth and Operations, Navattic

sales

Josh Marcus

Manager Sales Development, Gatekeeper

marketing

Ryan Moline

Product Marketing, Bombora