By reading this e-book, you will:

  • Learn how to fine-tune your ABM strategy to spike high-quality lead gen;
  • Deploy a partner-channel or ecosystem based GTM motion;
  • Refactor your targeting and messaging to the ever changing problems of your ICP;
  • Deanonymize your web traffic so you can run personalized targeted campaigns to key accounts;
  • Create buyer-centric LinkedIn profiles that convert;
  • Run your lead-gen team like a media company;
  • Adjust your narrative so it breaks through in recession;
  • Build a customer-centric focus to align sales and marketing;
  • Make your campaigns more memorable and creative;
  • Consistently add value across every customer touch point;
  • Reimagine customer success by leveraging a referral flywheel.
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