Only by integrating these three,
a sustained competitive advantage can exist

— Kenichi Ohmae

How will you differentiate yourself in a world gone mad for sameness? To profitably grow, we must build a next-gen competency model integrating three core disciplines:

Company, Customers and Competitors

Integrate these three to sustain a lasting competitive advantage. The three Cs form the basis of the HYPCCCYCL spiral.

To disrupt the industry, you must disrupt yourself. Consider how each factor interplays and integrates into your GTM.

You’re either going up the spiral or down. Dante’s 9th or 7 Steps to Heaven. Choice is yours.