logo-hypcccycl
Log in
  • Home
  • Upcoming Game
  • Recordings
  • Exclusive Content
    • Whitepaper 1
    • Whitepaper 2
    • JMM™ Codexes
    • GTM Slack
  • About

What Is Lead Generation for Technology Companies


Explore All Blog Posts Share

March 1st, 2022

What Is Lead Generation for Technology Companies

Lead generation is the process of attracting prospects to your business and converting them into leads, and sales, using a careful selection of “nurturing” activities. Technology companies operate in a fast-paced environment where they need to constantly strive to generate new “leads”.

As the number of technology companies in the market continues to increase, brands need to ensure they have the right strategies in place for lead generation. Technology companies, read on to learn more about the potential options for your brand.

Lead Generation: Options for Technology Companies

Lead generation strategies can range all the way from using free trials and demos of your technology product, to landing pages with free downloads to convince customers to join your email list. For many tech brands, the easiest way to increase leads and improve conversions is to work with a lead generation company.

Let’s explore just some of the lead generation strategies companies can use.

1. Immersive landing pages

Landing pages are one of the most common tools companies use to generate leads. Unlike a standard website, a landing page is custom-built by technology companies to push customers towards a certain action. For instance, you might use a landing page to convince customers to sign up to your technology company’s newsletter, by offering them a free trial of your service.

Landing pages work best when companies use “lead magnets” to convince their customers that they should consider sharing their contact information. While tech companies have a range of lead magnet options to choose from, common picks include:

  • eBooks
  • Whitepapers
  • Webinar access
  • Free trials
  • Downloadable resources (like PDFs)

2. Offer free trials

You don’t necessarily need a landing page to offer your customers a free trial and start gathering leads. According to studies, B2B companies that use free trials see an average conversion rate of 66%. If your company offers software or services, a free trial gives your clients an excellent opportunity to put your solution to the test before spending any money.

You can offer access to your free demo throughout your entire website, on your home page, on your product pages, and even on your social media accounts. You might even decide to offer free trials for a limited time, to the first certain number of people to visit your site.

3. Share your expertise

Just because someone isn’t ready to buy your technology product yet, doesn’t mean they’re not looking for ways to get value from your brand. As any lead generation company will tell you, webinars and educational experiences are a great way to deepen your relationship with your audience.

Through webinars and courses, you can teach customers about how to do important things connected with your product or service. For instance, if you’re selling lead generation technology, you would show your customers how to generate leads in a range of different environments. You can even show your prospects tips for how to use your software or tech to achieve their goals.

Because your prospects will give you their email address or contact details to get access to the webinar, you’ll have an opportunity to nurture them with automated marketing campaigns.

4. Ask for referrals

When it comes to lead generation, technology companies can benefit from many of the same techniques as other brands from various industries. For instance, one of the best ways to improve your chances of a conversion straight away, is to ask for referrals and recommendations from existing customers.

Referrals have the highest conversion rate of all customer acquisition channels, because your clients will naturally trust their friends and acquaintances more than your company. If a company is satisfied enough with your service to suggest it to someone else, that new referral is going to assume your product or service is worth having.

To improve your chances of referrals, consider rewarding your customers for sending new customers your way. Giving existing customers discounts for every referral is a great way to boost word of mouth.

5. Work with a lead generation company

For a lot of technology companies, lead generation requires constant work and creativity. When you’re trying to run a successful company, it’s often difficult to keep track of lead generation tactics at the same time. Fortunately, a lead generation company could help.

Lead generation services, or companies are agencies which specialize in generating and nurturing leads for other brands. These companies have expertise using the latest lead generation technology, tools, and tactics to drive the best results for your business.

If you’re not sure what kind of lead generation methods will generate positive outcomes for your company, a lead generation company could be the ideal investment for your brand.

Invest in Lead Generation

Lead generation for technology companies requires constant focus and effort. However, it’s definitely worth it if you end up with more dedicated consumers in your sales pipeline. Don’t underestimate the benefits of good lead generation strategies.

Previous posts

January 22nd, 2023
5 Sales Success Tips to Improve Your Business Results

Over the years, countless professionals have shared their own “sales success tips”, designed to boost revenue, increase conversions, and generate stronger customer relationships.

Read Now
January 21st, 2023
Finding Motivation to Sell: How to Boost Sales Motivation

Figuring out how to create and preserve sales motivation can be tricky. Even the most committed and experienced sales professionals experience a dip in drive from time to time.

Read Now
January 20th, 2023
How to Respond when a Client Asks You to “Do It Cheaper”

Knowing what to say when a client asks you to “do it cheaper” is becoming increasingly important in today’s competitive business landscape.

Read Now
Explore All Blog Posts
logo-footer-new

VandaliZing B2B since 2020

  • Terms of use
  • Cookie Policy
  • Privacy Policy
  • Blog

    Give us your email to access the full portfolio

    Cancel

    Thanks for your interest in becoming a client

    You now have 24 hours to access your safety deposit box.

    Done

      Give us your email to access the full portfolio

      Thanks for your interest in becoming a client

      You now have 24 hours to access your safety deposit box.

      Done

        Drop us your name and email

        Cancel

        You passed the first test

        You have obviously decided to disrupt yourself or your brand. The lamp you’re about to rub contains all the world’s secrets. Not really but you are about to see some savage agency work that we are pretty proud of. We’ll be in touch.

        Got it

          Attend

          Have you ever watched a fish ride a bicycle? We are hoping it's a bit more like Bo Jackson or Michael Jordan. Don't miss out on all the actions as GTM Leaders cross train cross function.

          Cancel

          Warm up your popcorn

          Prepare for disruption.

          Suspend disbelief

            Achtung! ☢️

            To attend GTM Games, please authorize yourself.

            LINKEDIN ACCOUNT
            By authorizing yourself on this website, you agree to HYPCCCYCL’s Terms & Conditions.
            For questions, please contact hello@hypcccycl.com.

            Thanks for your interest in becoming a client

            You now have 24 hours to access your safety deposit box.

            Done

              Achtung! ☢️

              To relive the GTM Games, please authorize yourself.

              LINKEDIN ACCOUNT
              By authorizing yourself on this website, you agree to HYPCCCYCL’s Terms & Conditions.
              For questions, please contact hello@hypcccycl.com.

              Thanks for your interest in becoming a client

              You now have 24 hours to access your safety deposit box.

              Done

                Achtung! ☢️

                To unlock exclusive GTM content, please authorize yourself.

                LINKEDIN ACCOUNT
                By authorizing yourself on this website, you agree to HYPCCCYCL’s Terms & Conditions.
                For questions, please contact hello@hypcccycl.com.

                Thanks for your interest in becoming a client

                You now have 24 hours to access your safety deposit box.

                Done

                  Drop us your deetz

                  Cancel

                  Thank’s for your application

                  Students will be assessed on a first-come, first-served basis. Spaces are limited to maintain optimal cohort size.

                  Got it

                    Drop us your name and email

                    Cancel

                    Thank you

                    Your request has been submitted and you will receive an email shortly

                    Got it

                      Drop us your name and email

                      Cancel

                      Thank you

                      Your request has been submitted and you will receive an email shortly

                      Got it

                        Become a sponsor

                        GTM Games is the most disruptive B2B event series ever conceived

                        We’re constantly scouring the globe for top SaaS players within our GTM ICP that share our vision for unifying Sales & Marketing. 9 days of exposure, over 1,000 enriched audience leads, and tens of thousands of eyeballs makes this one of the highest value sponsorships in all of B2B. Drop us a line.

                        close
                        Request sent

                        We are so excited to talk shop with you about partnerships! Stay tuned; we will be in touch shortly.

                        close
                        X