MSP lead generation is a term used to describe the process of bringing as many qualified leads as possible to a Managed Service Provider company. Collecting MSP lead opportunities isn’t just about casting the widest possible net with your marketing efforts. Instead, your focus should be on collecting details from the people most likely to become customers.
The term “MSP” stands for “Managed Service Provider”, a specific kind of service provider in the business landscape. An MSP lead is a potential customer for a managed service provider. While the exact definition of an ideal MSP lead will differ for each vendor, there are two primary kinds of qualified leads that MSP lead generation services and strategies focus on:
The main difference between an MQL and SQL is their position in the buyer journey. An MQL is still in the comparison and discovery stage, looking for information about your service. The SQL is likely to be closer to the bottom of the sales funnel.
Lead generation for MSPs involves learning how to identify leads at different points in the buying cycle and connect with them in a way that can eventually lead to sales. The right MSP lead generation efforts can help you to outshine the competition and get your message in front of the right people as quickly as possible, generating new opportunities for sales.
MSP lead generation can combine both inbound and outbound marketing efforts. With inbound marketing, the focus is on attracting as many potential leads as possible by providing information that draws people to your brand, through tools like blogs and content marketing.
With outbound marketing, you reach out to potential leads to improve your chances of conversions. Outbound MSP lead generation strategies could include cold calls to MQLs or SQLs.
As you might imagine, an MSP lead generation strategy is a specific kind of lead generation effort intended to increase the number of leads you can access. There are lead generation services out there that can offer a range of lead generation efforts, including:
If you’re struggling to hit your targets for MSP lead generation each month, there are a variety of strategies you can use to potentially collect more sales opportunities. Most leading MSPs will use a combination of inbound and outbound advertising efforts to find leads, such as:
Remember, as you learn more about your leads and what drives them to your business, you can upgrade your lead generation strategy with your new data.