Wondering how to get into marketing jobs without a degree? It’s a good question. The global marketing industry has an estimated value of around $52.26 billion by 2021 estimations – making it an excellent place to start your career.
1. Develop your writing and communication skills
If you want to get marketing jobs without a degree, the first thing you need is amazing communication and writing skills. The best marketers know how to use language to their advantage. You need to be able to convince customers to purchase a product or service and show your potential employer you have what it takes to tell emotional stories. The more you write, the more you’ll also have to share with your community of potential employers through your website, blog, or social media pages.
2. Get experience
Professional marketing internships are fantastic for helping you develop a deeper knowledge of what advertising in the modern world is like. There are plenty of ways to get involved with companies even remotely these days. If you can’t get an internship, start looking for other ways to get experience, like volunteering for freelancer jobs. Even if it means taking a lower paid rate than you’d like for some of your marketing expertise, you’ll develop some much-needed experience here. Volunteering for no cash at all can also be a way of getting skills.
3. Develop your own website
If you’re wondering how to get into marketing, one of the most important things you can do is learn how to market yourself. A career in digital advertising requires a lot of self-promotion, particularly if you want to work on a freelance basis. Start your own blog, website, and social media channels where you can showcase your skills and grab the attention of potential employers. As your experience in the marketing landscape grows, use your online presence to showcase examples of your work.
4. Get certified
Just because you want to know how to get into marketing without a degree doesn’t mean you’re not willing to learn., Developing a deeper knowledge of marketing techniques doesn’t have to mean going to a college or university. There are tons of online classes and courses available where you can earn certifications in things like SEO, PR, advertising, and social media marketing. Look for a course where you can develop your skills and put something special on your resume. The best certifications are the ones that people recognize. Make sure you’re taking a high-quality course.
5. Build a network
Ask most professionals, “How do I break into marketing with no experience?” and they’ll often tell you that who you know is just as important as what you know. Connecting with the right people in the marketing space can be the key to getting your foot in the door with a huge variety of job opportunities. You can start off by following people on LinkedIn and joining social media groups. However, don’t be scared to get involved with in-person marketing events too.
6. Get reading
As mentioned above, getting marketing jobs without degrees to back you up can be difficult if you don’t know how to communicate well. While you’re building your writing and communication skills, reading as much as you can about your chosen field will be helpful too. Follow influencers in the marketing world to get tips and insights on how to use their techniques in your own work. This will also open up your vocabulary and teach you new words you’re going to be using in the marketing space.
7. Start small
If you want to learn how to get into marketing without a degree, you shouldn’t go in expecting the highest-paying job opportunities around. Remember that there are going to be people with more experience out there, so be willing to start with a lower salary, and in a smaller role. Even if you can only get started with some basic apprenticeship work, this will still be an opportunity for you to develop your skills and gain essential experience.
8. Constantly update your skills
Ultimately, many people looking for experts in the marketing world don’t mind too much about a degree, provided that you can show you know what you’re doing. Constantly updating your skills with new certifications, and showing your skills through your website and portfolio will give you plenty of opportunities to look forward to.