logo-hypcccycl
Log in
  • Home
  • Upcoming Game
  • Recordings
  • Exclusive Content
    • Whitepaper 1
    • Whitepaper 2
    • JMM™ Codexes
    • GTM Slack
  • About

5 Powerful Tips for Winning Back Lost Leads


Explore All Blog Posts Share

February 5th, 2022

5 Powerful Tips for Winning Back Lost Leads

Lost leads are a source of significant frustration for any business. You spend endless time and money to carefully nurture a prospect into a lead, guiding your contact through a host of touchpoints and meaningful experiences. In fact, the average journey from prospect to sales-ready lead takes more than 13 touches, and up to 84 days of work.

There are few things more disheartening than going through all that work, just for your hard-earned lead to slip through your fingers.

So, how do you win back a lost lead?

Start with Conduct a Root Cause Analysis

Giving up on lost leads simply isn’t an option for many businesses – particularly when the investment in converting each prospect into a customer is so significant. However, you can’t begin to reconnect with and transform a lost opportunity without first understanding what went wrong.

Start by finding out wheat kind of lead you lost (hot, warm, or cold). If you lost a cold lead, you could probably avoid doing any further investigation. If it’s a hot or warm lead, a follow-up call to the customer can help you to determine what made them lose interest.

Some of the most common reasons for lost leads include:

  • Failure to follow up: Failure to call or contact a lead when you said you would creates distrust in your business and harms your credibility.
  • Competitor action: Did your customer get a better deal from a competitor, or did the competition offer something you can’t provide? Finding this out will help you to determine how you need to update your product or service.
  • Slow response times: Research shows responding to leads too slowly can cause them to lose interest. Making sure you have automated responses or reminders to connect with leads quickly is crucial.
  • Lack of understanding: Did your customer fail to grasp the benefits of your product? If so, this could be a sign your sales pitch and strategy isn’t informative enough.

Tips for Winning Back Lost Leads

Once you know the reason for your lost leads, you can begin to implement strategies to improve your chances of regaining a conversion. Some of the most effective options to use include:

1. Try Retargeting

Retargeting is an excellent opportunity to re-capture a cold lost lead, who visited your website, or browsed through your products, only to forget to take the connection any further. Retargeting campaigns with social media platforms like Facebook, or Google ads can help you to regain these leads, by placing a pixel on their browser which allows you to deliver specific content to that customer when they’re elsewhere on the internet.

2. Provide Limited-time offers

Limited time offers are an excellent opportunity for regaining a warm or hot lead. If your customer failed to continue with a conversion because they were concerned about the value-to-risk ratio of your offer, a good deal can help to get them back on your side.

The key to limited time offers is making sure your customer only has so long to take advantage. The fear of missing out (FOMO), and urgency connected to your deal should push your customer to act fast, which reduces your chances of losing their interest again.

3. Market across multiple channels and devices

Today’s customers are present and interacting with companies on a range of touchpoints, from social media, to email, and website chat apps. Sometimes, the best way to re-engage a lead, is to connect with them on a different platform, or continue your relationship with your customer on multiple devices and channels.

Leveraging your CRM and sales data software, create a campaign which will help to build your credibility with your audience by showcasing your product, brand, and business across every channel they visit. The more you connect with your audience, the more familiar they’ll feel with your brand, improving your chances of conversions.

4. Change your contact strategy

One of the most common reasons companies end up with lost leads, is they reach out to the customer at just the right moment, or through the wrong platform. We’ve all been frustrated when receiving a call to our work number in the evening, when we’re trying to spend time with families.

If you think you lost your lead because your contact methods are rubbing them the wrong way, consider changing things up. Connect with the lead you lost over the phone via email or send a text asking for the best time to call them. Showing you care about your customer’s time and preferences can help them to bounce back into your sales funnel.

5. Set up a nurturing campaign

Finally, one of the best ways to avoid lost leads and regain the attention of prospects you may have lost in the past is to set up drip marketing campaigns. These are campaigns designed to target both new and existing leads, to nurture relationships over time.

The great thing about nurturing campaigns is they allow you to focus on creating a deeper, more meaningful connection with your audience, rather than trying to push a quick sale. It’s these relationships that can generate more value over time.

Read also:

How to find Sales Reps: A Guide for Beginners

Sales Commission Definition: What is a Sales Commission?

Previous posts

January 22nd, 2023
5 Sales Success Tips to Improve Your Business Results

Over the years, countless professionals have shared their own “sales success tips”, designed to boost revenue, increase conversions, and generate stronger customer relationships.

Read Now
January 21st, 2023
Finding Motivation to Sell: How to Boost Sales Motivation

Figuring out how to create and preserve sales motivation can be tricky. Even the most committed and experienced sales professionals experience a dip in drive from time to time.

Read Now
January 20th, 2023
How to Respond when a Client Asks You to “Do It Cheaper”

Knowing what to say when a client asks you to “do it cheaper” is becoming increasingly important in today’s competitive business landscape.

Read Now
Explore All Blog Posts
logo-footer-new

VandaliZing B2B since 2020

  • Terms of use
  • Cookie Policy
  • Privacy Policy
  • Blog

    Give us your email to access the full portfolio

    Cancel

    Thanks for your interest in becoming a client

    You now have 24 hours to access your safety deposit box.

    Done

      Give us your email to access the full portfolio

      Thanks for your interest in becoming a client

      You now have 24 hours to access your safety deposit box.

      Done

        Drop us your name and email

        Cancel

        You passed the first test

        You have obviously decided to disrupt yourself or your brand. The lamp you’re about to rub contains all the world’s secrets. Not really but you are about to see some savage agency work that we are pretty proud of. We’ll be in touch.

        Got it

          Attend

          Have you ever watched a fish ride a bicycle? We are hoping it's a bit more like Bo Jackson or Michael Jordan. Don't miss out on all the actions as GTM Leaders cross train cross function.

          Cancel

          Warm up your popcorn

          Prepare for disruption.

          Suspend disbelief

            Achtung! ☢️

            To attend GTM Games, please authorize yourself.

            LINKEDIN ACCOUNT
            By authorizing yourself on this website, you agree to HYPCCCYCL’s Terms & Conditions.
            For questions, please contact hello@hypcccycl.com.

            Thanks for your interest in becoming a client

            You now have 24 hours to access your safety deposit box.

            Done

              Achtung! ☢️

              To relive the GTM Games, please authorize yourself.

              LINKEDIN ACCOUNT
              By authorizing yourself on this website, you agree to HYPCCCYCL’s Terms & Conditions.
              For questions, please contact hello@hypcccycl.com.

              Thanks for your interest in becoming a client

              You now have 24 hours to access your safety deposit box.

              Done

                Achtung! ☢️

                To unlock exclusive GTM content, please authorize yourself.

                LINKEDIN ACCOUNT
                By authorizing yourself on this website, you agree to HYPCCCYCL’s Terms & Conditions.
                For questions, please contact hello@hypcccycl.com.

                Thanks for your interest in becoming a client

                You now have 24 hours to access your safety deposit box.

                Done

                  Drop us your deetz

                  Cancel

                  Thank’s for your application

                  Students will be assessed on a first-come, first-served basis. Spaces are limited to maintain optimal cohort size.

                  Got it

                    Drop us your name and email

                    Cancel

                    Thank you

                    Your request has been submitted and you will receive an email shortly

                    Got it

                      Drop us your name and email

                      Cancel

                      Thank you

                      Your request has been submitted and you will receive an email shortly

                      Got it

                        Become a sponsor

                        GTM Games is the most disruptive B2B event series ever conceived

                        We’re constantly scouring the globe for top SaaS players within our GTM ICP that share our vision for unifying Sales & Marketing. 9 days of exposure, over 1,000 enriched audience leads, and tens of thousands of eyeballs makes this one of the highest value sponsorships in all of B2B. Drop us a line.

                        close
                        Request sent

                        We are so excited to talk shop with you about partnerships! Stay tuned; we will be in touch shortly.

                        close
                        X