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How do you take a business consultant that has 6k competitors and build the most savage B2B brand + community ever to make him stand out in the crowd? Justin Michael is a sales consultant who wrote a book on Technology Quotient (TQ). In the book he talks about becoming a salesborg which is a seller meets cyborg.

The parent company of FLYYT-X, Connect and Sell, has a calling technology that is so powerful that no one believes the results are real. They came up with a concept of a Flight School and were looking for ways to make the idea as disruptive as possible. Instead of calling field sales people to participate in tests of the software, they wanted to pull the market to them with a competition-style event.

This paid branding exercise is not for the faint of heart. Ask yourself, are you ready to truly disrupt yourself and the industry?