“No thanks, I’d rather do a cold call battle.” So she convinced him anyway.
In 2021, Julia Nimchinski broke Justin Michael’s brain on this crazy scheme to have sellers doing marketing drills and vice versa in a simulation with VCs. What’s more, what would it take to build the world’s 1st GTM Community?
A star was born. Enter HYPCCCYCL & “GTM Games.” Go-to-Market Cross-Training had never been done before. Even Forrester Analyst Mary Shea remarked, “Why hasn’t anyone thought of this?”
How it’s Going
After holding 150+ GTM Games and working with over 300 GTM executives, partnering with 70+ sponsors (like 6sense, Metadata, Outreach, Drift, Gong, ZoomInfo, ConnectAndSell, Chili Piper, Regie, Reprise), the writing is on the
wall for a new style of far more interactive virtual events that elevate traditional,
stale webinars in B2B.
Luminary coaches have included Sangram Vajre (GTM Partners), Sydney Sloan (SalesLoft), Aaron Ross (“From Impossible To Inevitable”), Kevin Dorsey (Mentor, 500 Startups), and VCs like Kelly Ford Buckley (Edison Partners), Sean Sheppard (GrowthX), Doug Landis (Emergence Capital), and Jim Wilson (Costanoa Ventures).
History in the Making
Julia invented a new category called “customer-centric events” that spotlights the customer as your event’s hero in stark contrast to the industry’s preoccupation with vendor executives rattling off a canned script to a ghost town. Our philosophy is: Why not captivate your audience instead of holding them captive.
Courses typically only give you 20% of knowledge retention. Can this be changed? Yes, HYPCCCYCL is able to go beyond books, static YouTube videos, and flat traditional e-learning because it’s all about skills, live demos and discussions. NTL Research shows that learning by teaching and doing increases retention to 90%. Previous e-learning models are often static and passive.
Reinventing Virtual Events
In December, Wiley will release Reinventing Virtual Events which reveals how to turn your ghost webinars into hybrid go-to-market simulations that drive explosive attendance and revenue growth with your customers center stage.